Essay about Consumer Behaviour Protfolio - 3830 Words

Introduction Consumers should know their consuming behaviour before purchasing a product. The purpose of this portfolio is to review and evaluate my own consuming behaviour distributed over three categories. Firstly, I will review on my philosophical assumptions and to discuss about my beliefs on the importance of advertising and marketing. Secondly, I will identify a consumer behaviour that I have done recently and to analysis what type of decision maker I am. Finally, I will examine how do I express my complaints to the organisation and my dissatisfaction. These three categories are formed by different worksheets. This portfolio is designed to help and understand how to take advantages from my consumer behaviour when purchasing†¦show more content†¦My group member Ocean who is also from Taiwan, a male and has a similar age as I do responded likely to my opinions. The other girl who is from Hong Kong had slightly different answers to me. Are you surprised by your findings? The results from the group members are not surprising, results are diverse as everyone followed the instruction and answered the above questions by reflecting their own opinions. Part B – Application 3. Using the Engler 2003 reading and consumer behaviour theory in your textbook, explain how your dominant view influences your perception of the relationship between marketing and consumers. My perception between marketing and consumer is that, there must be enough consumers to form a market, which comes up with marketers starting using strategies for â€Å"Marketing†. The relationship between marketing and consumer has always been varying. In the modern society, consumers are tend to be more demanding with their growing affluence, growing complexity of goods and services and also have more leisure. It has become more challenging or the organisations and especially in the service industries sector. (Nair, Suja R, 2009, p.467) How do you think your dominant view influences: i) Your beliefs about the power of advertising Marketing expert Bonura said, â€Å"companies arent always successful simply because they have a valuable product or service.† He believe that organisations should struggle if the