Nike Essay Example | Topics and Well Written Essays - 750 words

Nike - Essay Example This including signing superstars like Tiger Woods, Serena Williams, etc., as brand ambassadors. 2. Nike strategies brought a new change in the market; it became an eye opener to its competitors and started a phenomenon of marketing strategies to stay alive in the market. Many companies think of 'creative' communications as being memorable for their entertainment, humor or impact, however, effective creativity must be built on a foundation that: Direct marketing prospects have time to think and choose whether or not to act. They look for reasons to reject an offer. Direct marketing makes a call to action, which aims to move the prospect beyond thinking 'that's a clever ad'. The marketer needs to determine the time of year, which is most likely to provide the best results for a campaign, and plan accordingly. Production and execution of the campaign need to be coordinated within a realistic and appropriate time frame. With busy work, family and social commitments, customers have less time to shop around for the right product, giving great appeal to the convenient buying methods offered by direct marketing or mail order. Marketers also offer personal attention and a concern for the satisfaction of individual needs, which is not always found in large retail stores. 3. There is no point running a test or strategy for something, which makes little difference, like the alteration of one word in a headline. Successful direct marketing results from careful and regular testing. The market is fluid, keep abreast of changes and alter with it. Never outlay huge sums of money on a campaign based on the results of one test alone. The actual campaign is rarely as high in response as the test. 'Depth Research' is a term used by Roman (Integrated Direct Marketing) to describe a 'depth' rather than 'breadth' approach to research. This method advocates interviewing a small, careful selection of people, using a 'well-planned, relevant questionnaire'. The Internet has made depth research easier. A well-designed on-line questionnaire with a range of geo-demographic and more open questions can enable your customers to help you understand them in an efficient and cost-effective manner. Keep in mind, though, that people often feel freer to bend the truth in online surveys and questionnaires. Making as much of the form as possible optional rather than mandatory will ensure that the only responses you get will be from people who are genuinely interested in providing you with information. Reference Charles W. L. Hill. & Gareth R. Jones. Strategic Management. "BusinessLevel Strategy and the Industry Environment (ch. 6)". Boston:Houghton Mifflin.

Global Operation management Essay Example | Topics and Well Written Essays - 250 words

Global Operation management - Essay Example â€Å"The company was then bought out by EBay†. (Grabionowski) EBay was already expanded globally when they purchased PayPal. The purchasing of PayPal required global operations management to help set up PayPal to be able to reach a global market. This was important so that PayPal could service as many customers as possible regardless of demographic location. This global transition had to happen so that PayPal could work in unison with E Bay on a global level. General Motors shows a great global management approach for the company. â€Å"General Motors is originally from the U.S. but has a larger market in China.† (GM2010) The global management approach by GM is a terrific demonstration of a successful global expansion. GM was able to achieve this success by allowing global operations management to oversee the necessary flaws in global marketing and perfecting them. This practice is proof of success. These examples demonstrate why it has become so important for companies to become competitive in a global business environment. Businesses are not just reaching out to areas nearby. There is a global market that can be reached if the right steps are taken. The further the global outreach means for a bigger profit. The advancements of other companies in other countries has allowed for companies in the United States to be better able to conduct business with the foreign companies. When companies in other countries are able to compete with the United States on the same technologically advanced level it creates a larger need for global operations. Other countries are expanding to the United States and it is important for the United States to expand to the other countries. It is certain that these advancements in other countries have affected the operations of American companies. Companies can either step it up globally or lose out. Many companies big and small are able to reach a global market. Business is not like it once was. The ability to seek business