Role of Penelope in Homers Odyssey Essays -- Homer Odyssey Essays

The Role of Penelope in Homer's Odyssey The character of Penelope in Homer's Odyssey has filled in as a model of womanliness appropriate. Her physical characteristics, while attractive by even the most requesting norms, are hidden. Her scholarly properties are hidden as well. She appears to be as a general rule to wear a cover of tears (for her man) or a shroud of quiet (for her own desires), or idiocy (in her dealings with her child). She is positively no Helen. She isn't displaying or prostitute ish. She isn't uninterested with the necessities of others, nor impudent about conjugal bonds, nor the dependability of her heart. She doesn't get everyone's attention, as Helen does over and over when she upstages her better half (who, coincidentally, might be a bumbler within the sight of his significant other) in her endeavors to control the circumstances where she gets herself. Penelope is no Helen. Penelope is the model of gentility appropriate in each western misanthrope's fantasy. Be that as it may, this original is just dream. Penelope's cover shouldn't be comprehended as an indication of her nonappearance, or her ineptitude, or her model womanliness. In the event that it were, how might we clarify that Penelope can achieve against extraordinary chances remaining wedded to Odysseus, anticipating his arrival, reigning over his realm in his nonappearance, at the same time ensuring the prosperity of her child? One could contend that Penelope was not answerable for the result of these occasions, but instead just the beneficiary of the powers of the universe that existed in her life. If so, specifically that Penelope never went about as a specialist in the forming of her own fate, at that point for what reason does Homer at any point trouble revealing to us anything about Penelope as he informs us concerning Odysseus? To this I would concur, countering just on the grounds... ... the specialty of reflexive way of talking acts just without much forethought, or neglects to act by any stretch of the imagination. While Penelope surely has snapshots of each of the three (motivation, disappointment, and intentional activity), her drive and disappointment just serve to expand (not Subjugate) the feeling of her opportunity and force in her conscious minutes. Also, a long way from dehumanizing Penelope, (giving her away a role as missing/feeble/female), the wide scope of her scholarly and passionate reactions makes her a more human character than the steady and unsurprising Odysseus. The reason for this paper isn't to reveal Penelope, stripping her of her cloak, leaving her presented and helpless against the virus gaze of investigation. Or maybe, it is to develop a creative mind that can view the hidden Penelope and regard what is secured so alluringly: her reflexivity, her way of talking, and the guile of her ladylike thought.

The Trial in To Kill a Mockingbird Essay Example

The Trial in To Kill a Mockingbird Essay Example The Trial in To Kill a Mockingbird Essay The Trial in To Kill a Mockingbird Essay Paper Topic: To Kill a Mockingbird Exhausting, slow and silly are what numerous individuals think about the initial 15 parts in the novel ‘To Kill A Mocking Bird’. All things considered, I have news for you, without the principal half of the novel we would not have been presented and indicated all the little insights concerning Maycomb and the individuals in it. The epic presents all the various subjects required so as to carry on into the second 50% of the novel. We investigate key topics including race, assurance, sympathy, resistance, regard, compassion and correspondence. Which are all carried on all through key occasions in the remainder of the novel. Section 3 investigates the subjects of resilience, regard, and empathy.Which are on the whole imperative to the remainder of the novel. In this part Scout learns significant exercises about enduring and regarding individuals and their ways, regardless of how unique or the amount you can't help contradicting them.This is appeared in the statement, ‘He ain’t organization, Cal, he’s only a Cunningham - ‘ ‘Hush your mouth. Don’t matter who they are.’† Here Scout discovers that is doesnt matter who an individual is, you ought to consistently regard them, she discloses to Calpurnia that Walter is only a Cunningham, making him not organization, however Calpurnia reveals to Scout that is doesnt matter what his identity is, he is still organization. This is significant as this is then carried on into the remainder of the novel, as it changes Scouts see on others and changes her perspective. She additionally figures out how to have sympathy f or others and not judge individuals. As appeared in the statement â€Å"You never truly comprehend an individual until you see things from his perspective until you move into his skin and stroll around in it† This model is a key exercise in the book. This exercise is placing yourself in somebody else’s shoes, it instructs Scout to look past the surface and truly comprehend who the individual is and what they truly are before making a decision about them. This exercise is significant as it again changes Scouts view and thinking, which hence impacts the course of e

Business Plan For A Business

An elegantly composed field-tested strategy is prescribed to start any new business or new pursuit creation. The reason for a field-tested strategy is to depict the business in detail for an assortment of purposes. The arrangement can provide guidance and add vision to the organization, for example, development and arket changes. A decent marketable strategy can pull in new financial specialists and potential accomplices or representatives. It can likewise help deal with the organization all in all. â€Å"A field-tested strategy passes on the authoritative structure of your business, including titles†¦ A field-tested strategy is a composed record or an explanation that expresses the objectives of the organizations and the advancement of how the objectives will be practiced. Plan of exercises incorporates the why, what and when inquiries to concoct a strong arrangement that will transform into a business (Salman, 2008). Plan of exercises fills the accompanying need: (1) it acts an order, plan of exercises helps in recognizing how far you need to take the business and you accomplishment toward the end, (2) field-tested strategy gives†¦ .Examining a business that you are intriguing in opening By examining a business that you are considering opening encourages you in various manners (1) it will tell you the best way to lessen your over totally cost, how to more readily support your clients, It gives you how it works and how you can make upgrades. It calls attention to hazard that you may experience. It shows the information, yield and exercises in the organization. It causes you to concentrate on activity process, the executives procedure, wear 't disregard the S.W.O.T tools†¦ Your business is novel. It requires a strategy that is custom-made to accomplish your organization 's objectives. It involves choosing the ideal mix of publicizing, advertising, and advertising channels to satisfactorily advance your merchandise or administrations. What's more, it calls for methodologies for evaluating, financing, and extension that are interestingly intended for its needs. So why obtain a vendor account that isn't explicit to your business? Today 's dealer administrations suppliers can outfit you with hardware, software†¦ All together for a business to be effective, that business must have a plainly characterized plan of action and plan. Despite the kind of business, the reason for a plan of action is to give an away from of knowledge of an organization’s objectives, crucial, procedure and system of how the business will capacity to achieve those objectives. As a part determined exchange affiliation, our center is committed to conveying the estimation of network drug stores as the substance of neighborhood medicinal services. This†¦ Strategy: Strategy is much the same as a composed record of business future. This archive for the most part extends business objectives, issues may confront your business and plans to explain them and diagrams the highway an organization means to take to develop incomes (Berry, n.d.). For the most part a strategy will incorporate segments, for example, portrayals of the organization, item or administration, advertise, estimates, supervisory crew, and monetary examination and containing an anticipated benefit and misfortune articulation (MCKEEVER†¦ Business people hoping to fire up a business need imaginative thoughts that convert into circumstance. Sustained by a dream of an item or administration, business people hope to alter an industry by fulfilling neglected purchaser requests in the market. Having an inventive item is the thing that controls a business thought forward. Through cautious statistical surveying and industry investigation, a strong and all around structured marketable strategy is expected to characterize what your item is and how it will be gainful. The way to generating†¦ have a marketable strategy, regardless of how little or how enormous. Maintaining a business is exceptionally hard and requires a ton of subtleties and having thoughts, kind of an unfinished copy. A field-tested strategy fills in as a guide and pulls in capital through credits and speculations. You will can't be sure whether your business will succeed or not however having a dream of what your business will be gives a decent possibility. The initial phase in a marketable strategy is having the option to compose a business depiction for your field-tested strategy. Your business description†¦ another business requires a ton of arranging, settling on indispensable budgetary choices and leading various legitimate exercises. The interest of an individual time might be a lot more noteworthy than foreseen. With cautious arranging, an individual would have the option to work through a portion of those difficulties they will be confronted with. In beginning a business, there are various advances/stages one must experience. A portion of those means incorporates (1) Business plan, (2) Choosing a business area, (3) Financing your business (4) Registering†¦ you have a showcasing and field-tested strategy. I accept no business can or will prevail without a Mission, Objective, Budget, and Marketing Plan. I have observer a few organizations from an assortment of individuals fall flat or not succeed in light of the fact that they neglect to build up a Marketing and Business Plan. Without the correct groundwork for any business or any item they will confront higher odds of coming up short on its maximum capacity. Moreover, there are such huge numbers of other contributing variables to a business not being effective which†¦

Benefits and disadvantages of branding

Advantages and impediments of marking In this article, I will present what is marking? For what reason does marking? also, examine both the bit of leeway and burden of marking. Moreover, I will utilize a few guides to help my basic perspective. Initial segment, it presents about what is brand, marking is a thing consolidate with our customary life, and how to remember it. Second part, it explains a few guides to help the examination of the upside of marking. The points of interest can be investigated from both organization side and client side. Third part, it will discussing the weakness, so I utilizing some reference to help inconvenience. A definition for a brand has been appeared in the Journal of Marketing Management by Professor Peter Doyle of Warwick University: A name, image, plan, or some mix which distinguishes the result of a specific association as having a generous, separated favorable position (OMally,1991,p. 107). Additionally, organization use marking as a device to draw in the clients purchasing their merchandise, likewise doing some advancing worth, making some marking picture, or append buyers way of life (Rooney, 1995). Then again, client use marking as a favorable position to get the advantages from the brands. As Ronny (1995) said that marking is a procedure to manufacture an economical, differential favorable position by playing on the idea of people. Brand offer help to client through publicizing, advancement, and some e-media. In this manner, associations utilize these devices as a media to draw in shoppers doing some monetary and business dynamic in the exchange showcase. Favorable position: Both marking and no marking have different sides impact, the basic issue is the means by which it has been finished. For instance, marking could enable the brand to advance their image pictures in the exchange showcase, likewise could procure some brand unwaveringness and expanding some brand esteem. Then again, no brand could has lower creation cost, lower promoting cost, and lower legitimate expense than marking. After the association entering the exchange showcase, utilizing the marking to speak with their client, they could get advantage from marking. For example, trustworthy brand name, conceivable brand unwaveringness, brand esteem, most extreme promoting proficiency, and even decrease of publicizing costs (Onkvisit and Shaw, 2001). Marking name is a thing, a device which organizations use in the exchange showcase. They concede that brand name may not set up or separate the association yet it would be a key point in their prosperity or disappointment (Ronny, 1995). Regularly, the association utilize their image name as a feature of their item in any event, selling point, for instance: Coke Cola, they utilize their image name as the selling point, deals their items. Coke Cola is an acclaimed brand the world over, besides, in Chinese the Cola means could be fun, so that in Chinese culture the brand name plays a route in the exchange advertise. It is simple for overall population to think Microsoft, Apple, Asus and Acer as instances of well known brand. In reality, in showcasing, brand has more extensive implications as opposed to simply a name of an item. In the other hand, the least complex guide to says is that a chocolate is a sort of food initially, in any case, if an organization gives chocolate a name as Godiva, it turns into a marking name, accordingly, the brand esteems comes show up, as well. Also, as indicated by Millward Brown Optimor website(2010) measurement, that innovation enterprises brand esteem top 5 are Google($114260million), IBM($86383million), Apple($83153million), Microsoft($76344million), and HP($39717million), additionally, their image esteem has changed about 14%(Google), 30%(IBM), 32%(Apple), 0%(Microsoft), and 48%(HP). Initially, those names comprise of customary letter set letters. Be that as it may, because of the marking movement where the proprietors put extraordinary asset, those names, in itself, get great qualities For the most part, marking isn't just an item that selling from business to clients , in any case, at the highest point of exchange advertise, brand could be an item that selling and buying between business to business. Ordinarily, little organizations may merger other brand worth and resource. The most renowned model is that Lenovo combined IBMs PC division, after the merger, Lenovo has gotten the third top of pc makers. Likewise their image esteem has expanded a great deal. Another case in this point is Cisco. Cisco web organization in twentieth century, through the procurement more than many time, their items made by a straightforward switch expanded their product offering from basic switch to 25 sorts of system gear. Every item has been positioned first or second in quite a while industry. Brand reliability is one of the preferred position, as well. Typically, we use return client rates as away to test brand reliability. For instance, as per Ishii (2008) said that we could followed a clients bought records, on the off chance that we would found that they had gotten a few items from same organization multiple occasions, at that point we could think this is a faithfulness client. In any case, in more significant expense item, for instance, vehicle, PC, and house so on, we couldnt expect that client would do rehash buy frequently. In this way, we may utilize brand picture to be a technique to test the brand unwaveringness. the serious quality of a universal brand is that it will in general be related with status and notoriety, while giving advantageous recognizable proof to worldwide voyagers (Onkvisit and Shaw, 2001). Inconvenience: Clearly, marking, of cause, has focal points, yet in addition disservices. In examination over, the advantage for little organization to blend a major organization with well known brand is self-evident. In any case, it generally is joined with high hazard. Focusing on financial advantage, piece of the overall industry and creation capacity, organizations engaged with merger and procurement normally disregarded difference between various corporate societies. Likewise, the new business line may not be suitably soften into of their current items classes. Whats more regrettable, even the endeavor are compelled with restricted budgetary asset to deal with the merger and the accompanying agonizing alteration, which could be lethal to the two organizations in that consolidation case. The most notable model is the assembly of BenQ and Siemens. BenQ has contributed Siemens more than six billion (EUR). In any case, toward the finish of the speculation, BenQ has declared the suspension of all v enture for Siemens. Because of the unequaled business line and corporate culture, BenQ, without having legitimate information and capacity of merger, has made a major lost on these venture, driving a decline of both BenQ and Siemens brand esteem. Another weakness of marking is its high lawful expense. From the virtual to genuine, perfect to plan, and picture to image㠢â‚ ¬Ã¢ ¦so on, the scholarly right are all over, despite the fact that it is just a sentence, all related with lawful expense. As Onkvisit and Shaw (2001), said that a splendid brand name is futile, except if it is legitimately ensured. For brand, the motto, logo, even the structure, these all are the piece of brand esteem. In the event that somebody duplicates it without consent, or in an illicit method to bring in cash, at that point the lawful expense has showed up. Business would lost a gigantic measure of salary , on account of the illicit item had showed up in the exchange advertise. Regularly, the illicit items are far less expensive than the real ones, since they dont have any RD cost. So in the exchange advertise, lower evaluated privateer items ordinarily are progressively famous among shoppers. For instance, PC programming is effectively to dupli cate. The greatest casualty is Microsoft Windows frameworks. Their image salary are lost practically in excess of ten billion every year. By and by, while the brand working together exercises, advertising cost and item cost are two things that they need to kind. It may be the detriment, on the grounds that from the earliest starting point, the organization is simply set up, they needed to went through some expense on advancement and dispatches some promotion to build their marking picture and pull in new clients. Each assembling produce their item, unique expense, yet in addition include work cost, move cost, official cost㠢â‚ ¬Ã¢ ¦so on, these expense are altogether their important production cost. Additional finances should be raised for showcasing and marking, which makes more weight organizations who are as of now intensely worried about assembling cost. End: At long last, to mark or no to mark is the main inquiry of the new organization which is simply set up. Regardless of what direction the organization has picked, it might have affected of organization. To marking, the producer would confront a few issues to manage. For instance, they need to think a publicize to advance their image toward the start. At that point they need to do a few systems to contend with their rivals. They have to render advantage to clients, in this manner they could get some brand eminence of client. Another route for organization to expand its image esteem is to buy other organization. Above all else, they may need to think about the way of life. Furthermore, they may concern whether organization can take the high-chance in speculation or not. Thirdly, they may think about the showcasing cost and item cost. Notwithstanding, the most significant thing is the legitimate cost, it may assumes a significant job of the marking, on the grounds that the estimation of the entire business lost, have impacted the undertaking parcel. The expense of unlawful item may impact the companys salary, the brand esteem and even brand picture. Client may favor lower cost of result of high caliber. What's more, if the association could offer higher caliber of administration and same nature of amount, clients would even now be unwaveringness of the brand. Words : 1534.

John Wayne :: essays research papers

The Duke has his spot ever. Â Â Â Â Â John Wayne, one of America’s most noteworthy entertainers and executives ever. His distinction and superstardom prompted numerous issues in his profession. His picture as a symbol of American independence and the boondocks soul has eclipsed his profession to such a degree, that it is practically inconceivable for the fans and essayists to isolate Wayne the legend from Wayne the on-screen character and Wayne the man. Â Â Â Â Â Before the beginning of his film profession he played football at USC under his original name, Marion Michael Morrison. He held numerous behind-the-scene occupations at Fox before moving in front of the cameras in the late 1920’s in a progression of little jobs. Executive John Ford, who got to know “ the Duke';, suggested him for the lead job in Raoul Walsh’s western epic, The Big Trail. Wayne didn't release the fame to his head. He spent the remainder of the decade advancing through a progression of low spending films whose bombing financial plans what's more, fast shooting plans did little to propel his vocation. Â Â Â Â Â In 1939 John Ford offered Wayne another reprieve by giving him a role as the Ringo Kid in Stagecoach. The roll tossed Wayne into the top positions of the famous actors lastly, in the 1940’s, his legend started to come to fruition. Diminished from military obligation because of physical issues, Wayne turned into the film industry’s no-nonsense soilder, however had that merciful side. Films discharged during the war, for example, Flying Tigers (1942), The Fighting Seabees (1944) and Back to Bataan (1945) left Wayne with some quite enormous shoes to fill. Â Â Â Â Â The motion pictures that he made toward the decade's end were the ones that set up him as an entertainer of legitimacy. Howard Hawks accentuated the stubborn side of Wayne’s screen persona by giving him the part in Red River (1948). He filled the role of Tom Dunson, a troublesome, unlikeable yet convincing character. Two different movies coordinated by John Ford immediately followed. Fortress Apache (1948) and She wore a Yellow Strip (1949). Â Â Â Â Â For a decent piece of the 50’s and 60’s Wayne participated in a few little pictures. Standard western and activity motion pictures be that as it may, nothing excessively unique. On account of the various movies despite the fact that he was monetarily in acceptable setting. In 1969 he won Best Actor Oscar for True Grit, a cheerful if not especially noteworthy execution. Wayne’s last job was definitely his best of the decade. In the Shootist, he played a kicking the bucket shooter who is simply starting to comprehend his own life and legend. What a man. Â Â Â Â Â John Wayne, you either love him or you loathe him. In spite of the fact that there are very few individuals that hate him.

Psychodynamic and Cognitive-Behavioral Approaches - 275 Words

Psychodynamic and Cognitive-Behavioral Approaches (Essay Sample) Content: Psychodynamic and Cognitive-Behavioral ApproachesNameInstitutionAbstractDepression is a condition that causes acute symptoms, which affect your mood, thinking, behavior and just any of the essential daily activities. According to ADAA (Anxiety and Depression Association of America), depression is one of the most frequent mental disorders in the United States. The core symptoms of the severe depression are a loss of interest or pleasure and depressed mood. However, according to DSM-IV (American Psychiatric Association, 1994), the depression as a diagnosis can only be appointed after experiencing five or more symptoms for more than two weeks. The issue has been carefully studied by the two principal schools of psychiatry and clinical psychology for more than half a century. Both psychodynamic and cognitive-behavioral approaches have major strengths and limitations in curing the symptoms of depression.Keywords: depression, cognitive-behavioral approach, psychodynamic app roach.Psychodynamic and Cognitive-Behavioral ApproachesFrom its invention, the psychodynamic approach has undergone many changes and today embodies the works of the most prominent people in the history of psychiatry. Dr. Sigmund Freud, Jung, Erikson, and Adler are among those whose theories comprise the foundation of the psychodynamic approach that helps to fight not only depression but also other heavy mental problems such as anxiety and various traumas. Meanwhile, Albert Ellis and Aaron T. Beck were the key figures involved in the development of a cognitive-behavioral theory, setting the basic tenets for the approach. This method has its origins from both psychodynamic and behavioral theory and comprises some different therapies that have some similar elements in common.The central postulate of the psychodynamic approach is deriving from the belief that every mental dysfunction that takes place is due to the conflict between unconscious and subconscious processes (Freud, S., 1957) . Thereby, such processes affect ones behavior, emotions and eventually makes an unaware individual see the world from a negative viewpoint. Since this approach was mainly based on Freuds earlier psychoanalysis theory, it comprises some ideas concerning interrelations of the minds forces. It is assumed, that an unconscious mind has its divisions, which create ones whole identity. However, at a certain age, these unconscious parts may come into conflict with one another and make a so-called fixation where a child develops a strong bond with a psychosexual stage. Thereby, the focus of the therapy is to detect which stage is in charge of the depressive symptoms and make an individual aware of the background occurred in the childhood. Eventually, the person should have an insight into the problem to change his behavior and perspective on things. The approach has various techniques including free associations, dream analysis, projective tests, hypnosis, etc. However, the natural defense mechanism of the unconscious tends to make it more complicated for the therapy to reduce the depressive symptoms. Thus, the process of treatment stretches out and includes several sessions per week for a couple of years. Some note that the actual approach lacks general studies and profound data. Freud himself had described the useful experience with his patients; however, other researchers claim that some of these methods are limited and have downsides concerning the performance. For instance, Shapiro and Emde (1991) determined that the use of the psychodynamic approach for reducing the depressive symptoms might have only occasional success. One of the reasons for such conclusion is based on the presumption that people with severe depression are rarely to participate during the session due to the motivational issues.Albert Ellis questioned whether the personal insight that psychoanalytic theory assumed led to therapeutic change resulted in permanent changes in behavior: The other on e is that the whole treatment process can take several years to obtain a result and as it is a quite long-lasting process people may quit the therapy early. There is also a presumption that when applying certain types of techniques, for example, the free association method, it can be hard to achieve any visible results if the person shows resistance to the therapy. Salzman (1980) has proved that the psychodynamic approach can be successful in treating general anxiety unlike any of the depressive symptoms. In general, one of the most severe points the approach has developed during the existence is an importance of a childhood experience involved in our psyche. It has also made several of the methods like projective tests and free associations global and used to treat some of the mental disorders. It also highlights the importance of the defense mechanisms and the key role they play during the therapy. Rachman and Wilson (1980) described that there is no acceptable evidence to support the view that psychoanalysis as an effective treatment. Historically, psychodynamic theories were extensively criticized for their lack of empiricism.On the other hand, the cognitive-behavioral approach emerged in the early 1960s (Ellis, 1962) and it focuses on three major processes, thoughts, feelings, and behavior. In particular, the thoughts are the ones that trigger the other two aspects to work differently. However, it was not until the 1970s when the comprehensive set of data was published (Kendall Hollon, 1979; Mahoney, 1974; Meichenbaum, 1977). There were three basic principles in the foundation of the approach:1. Cognitive activity mostly affects the behavior.2. Cognitive activity can be controlled and changed.3. The change in behavior is made through cognitive adjustment.The key to the cognitive-behavior therapy is to help an individual to develop different thinking patterns and as a result, minimize the adverse outcome. The short-term symptom relief was found during the early cognitive-behavior approach therapies based on the psychodynamic background (Ellis, 2005; Beck, A. T, Steer, R. A., 1993). However, more and more methods were discovered over the years, which resulted in a variety of procedures today. Rational-emotive behavior therapy (REBT) is regarded to be a premiere example of the cognitive-behavioral approach. At the core of REBT is the assumption that human thinking and emotion are significantly interrelated. According to Elliss model, symptoms are the consequences of a persons irrational belief systems regarding particular activating experiences or events. The goal of therapy is to identify and challenge the irrational beliefs at the root of emotional disturbance. REBT assumed that individuals possess innate and acquired tendencies to think and to behave irrationally. Thus, to maintain a state of emotional health, people must continually monitor and challenge their core belief systems. REBT employs a multidimensional approach that inc orporates cognitive, emotive, and behavioral techniques.What distinguishes the psychodynamic approach from the cognitive-behavioral one is the nature of their focus. Cognitive-behavioral therapy focuses attention on how a person thinks. It means that thoughts are responsible for how a person feels and reacts. Thus, the aim of the approach is to identify and change the dysfunctional patterns of thought. On the other hand, the idea of the psychodynamic approach roots back to the Freuds psychoanalysis, which describes that a behavior of an individua...

Essay about Consumer Behaviour Protfolio - 3830 Words

Introduction Consumers should know their consuming behaviour before purchasing a product. The purpose of this portfolio is to review and evaluate my own consuming behaviour distributed over three categories. Firstly, I will review on my philosophical assumptions and to discuss about my beliefs on the importance of advertising and marketing. Secondly, I will identify a consumer behaviour that I have done recently and to analysis what type of decision maker I am. Finally, I will examine how do I express my complaints to the organisation and my dissatisfaction. These three categories are formed by different worksheets. This portfolio is designed to help and understand how to take advantages from my consumer behaviour when purchasing†¦show more content†¦My group member Ocean who is also from Taiwan, a male and has a similar age as I do responded likely to my opinions. The other girl who is from Hong Kong had slightly different answers to me. Are you surprised by your findings? The results from the group members are not surprising, results are diverse as everyone followed the instruction and answered the above questions by reflecting their own opinions. Part B – Application 3. Using the Engler 2003 reading and consumer behaviour theory in your textbook, explain how your dominant view influences your perception of the relationship between marketing and consumers. My perception between marketing and consumer is that, there must be enough consumers to form a market, which comes up with marketers starting using strategies for â€Å"Marketing†. The relationship between marketing and consumer has always been varying. In the modern society, consumers are tend to be more demanding with their growing affluence, growing complexity of goods and services and also have more leisure. It has become more challenging or the organisations and especially in the service industries sector. (Nair, Suja R, 2009, p.467) How do you think your dominant view influences: i) Your beliefs about the power of advertising Marketing expert Bonura said, â€Å"companies arent always successful simply because they have a valuable product or service.† He believe that organisations should struggle if the